partners

Fran Dicari

Partner (Account)

It's not a cheap outing to go to the ballgame. By the time you factor in the tickets, parking, beer, hot dogs, Dippin Dots, souvenirs, oh yeah and the occasional airline ticket (or five) it can put quite the squeeze on any family. But Fran doesn't mind because this timeless game is a great way to share the past, enjoy the present and predict the future with one's family and friends. In fact, Fran's been to most of the major league parks around the country. And even to the World Series. Five times.

Fran came to Barefoot from the Waylon Company, a full-service marketing and promotion agency, where he directed the company's Cincinnati division. Fran, like two other Barefoot partners, is a P&G alumnus, having served in brand management for Vidal Sassoon. Here at Barefoot, he leads the charge on brands such as Mr. Clean and Cascade. Fran earned his MBA from Columbia University in New York City, home to Fran's favorite team, the Yankees, and he earned his BS-ME from Villanova University, near Philadelphia, home to his dad's favorite team.