partners

John Yengo

Partner (Account)

When it comes to spending money, John would rather not. He's a savings addict, preparing for the proverbial rainy day, if not a torrential, weeklong downpour. So he trades up, by not trading up and, instead, socking money away in smart investments and in good financial advice. John's sure to be ready for the kids' college educations and his own retirement, during which he'll probably hold a part-time job in order to earn some extra money to invest. That may make some laugh, but it's the kind of fiduciary responsibility clients like having on their business.

After nearly 15 years as a client, John switched to the agency side of the business and joined Barefoot Advertising in 2000. During his time as a client, John acted as Vice-President of Marketing for IBM's Worldwide Consumer Business. Before IBM, he was Marketing Director for P&G's North American Laundry and Fabric Care businesses where he oversaw the brand management teams for Tide, Cheer, Gain, and Downy among others. John holds an MBA from the Simon School of Business at the University of Rochester where he also earned his undergraduate degree.