awards

Awards. What are they good for?

We realize that there's a spectrum of opinions regarding the value of creative awards. On one side, you have those who believe such awards are self-indulgent at best, a complete waste of time at worst. On the other side, you have those who believe awards trump all else, including whether or not the celebrated creative actually worked.

Where do we stand?

What matters most to Barefoot is that our creative work is accomplishing what it must for our clients' brands.

All else comes second. Including awards.

That said, we do believe creative awards, despite their inherent subjectivity, provide considerable value.

How so?

First, our own experience and industry research has established a connection between award-winning creative work and in-market effectiveness. This is no surprise. After all, smart, insightful ideas wonderfully executed not only command the attention of award shows, but also consumers.

Second, awards are a sign that our creative is staying fresh and ahead of the curve. This means that we're pushing our creative team, and they are leveraging creativity to find new ways to build our clients' businesses.

Third, awards help us attract the best creative talent. Awards matter to creatives. They evaluate agencies based on the industry laurels that they have won. We're pleased to say that our work has won hundreds of local, regional and national awards from the American Advertising Federation. In addition, our work has been honored in Communication Arts, Print, and a host of other industry- or media-specific shows.

Fourth, we've yet to meet a creative, an account executive or more importantly, a client who was unhappy upon winning an award. They were all happy. Really happy. And if you've spent even just a few moments on this site, you know that's what we're pursuing.