When marketing the pursuit of happiness, don’t forget that pursuit is a key word.
I just read a Fast Company article online titled “The Happiness Factor” and the article opens up with this thought:
“Today’s most successful brands promise to help in our pursuit of happiness. But too often, marketers fail to understand what brings us joy.”
Absolutely. And as a consumer that bums me out, as an agency positioned to help brands solve this very problem, I’m thrilled.
The article, which was penned by Tim Manners is dead on in my opinion, and he does an admirable job summing up the pros and cons of the relationship that exists between marketing and happiness. With a nod to the misery that too much of the marketing in the world gives us today. Give it a read.
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