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I wanted to publicly congratulate everyone at Barefoot for having an amazing show at the Cincinnati ADDYs again this year. If you saw the article on cincinnati.com, you’ll know that Cliff Peale of the Cincinnati Enquirer prominently mentioned not only our Best of Show award for the Mickey’s site, but the fact that we won significantly more awards than any other agency. Not that anyone is counting, okay, maybe there is someone out there counting.

Allow me to tell you a little story. Along time ago (approx. 12 years) I attended my second Addy show, and after coming home with a wee bit of hardware (a great feeling then, as it is now), I dissected the Addy book. I counted who won what, and because I’m a bit of a dork - I also created a chart of golds, silvers, best of show, developed my own scoring system to give more weight to Best of show, etc. All of which was very obsessive/compulsive of me (I apologize to the National Association of O/C’s as I mean no offense, and neither did the snickers man-kiss ad or gm’s affront to suicidal robots everywhere). Jodi Greene was kind enough to remind me how mental I am/was Saturday night as I went on record back then saying I wanted to be the agency at the top of the list. Perhaps one of those things better kept to oneself, but apparently I said it aloud.

That was the beginning of our efforts to put Barefoot atop the local agency heap. And while I personally think we have been there for some time (talent and results, not size), it’s always nice to have the validation of talented advertising peers from around the country.

At any rate, Jodi had an interesting observation. She wondered if there was any 2 or 3 person agency out there today making that same list. Or if less mental than me, just vowing to topple us from our place as the best agency in the city? I bet there is, which means we’ll keep pushing to stay on top.

Starting tomorrow.

Today, I’m just going to be happy about how we did Saturday. I’ve often observed that when you’re pursuing something that’s very worthwhile, and incredibly important to you, you’re sometimes not sure what to do with it when you get it. In this case, I’m just going to enjoy it for a moment. We’ll renew our efforts tomorrow. And we’ll raise the bar higher. Our goal is no longer about being the best agency in Cincinnati (it hasn’t been for a while), or even the region. We want to be, need to be, striving to be one of the best, if not the best, agencies in the country.

Nights like Saturday just reinforce the progress we continue to make.