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No, not like Jack’s golden egg in Jack and the Beanstalk. He stole that one. But I think our goal is the same. Happiness for our family’s future.

Jack wanted to ensure his mother was cared for. Jack wanted food on the table. And importantly, Jack was looking for a way to ensure his own financial security in the future.

It’s that future that my golden egg represents. You see, I’m a worrier. What does the future hold? Will everyone stay healthy in my family? Will Barefoot continue to grow? How will I pay for college for my three boys?

When Barefoot began looking into Marketing The Pursuit Of Happiness, my biggest challenge was trying to determine what I rocket for. As a worrier, you can imagine that I’m a bit tight with my spending. Used golf clubs. Last season’s Nikes. And don’t even try to get me to put all the bells and whistles on my new car purchase. Those kind of purchases are actually painful for me to make.

But then, it came to me. My happiness is financial security. And the golden egg represents the security that I rocket for it.

So, I know, you’re asking yourself, what does that have to do with rocketing. I think a lot. I spend a disproportionate amount of my time exploring ways to ensure future financial health for my family. I also probably invest a disproportional amount of my earnings into investments to build toward that security. That may include the amount I invest or what I pay for investment advice. However, while the item I trade up for is not as tangible as others, the emotional reward is the same.

As you can imagine, I really enjoy working with our clients at Fisher Investments and Yahoo Finance is an important bookmark for me. All because I rocket for the golden egg, not the golden handcuffs.