The Luxury of Financial Security
This will be quick. As you’ve read in my blog and others from Barefoot, we have positioned ourselves in a space that we call “Marketing The Pursuit of Happiness.” We talk about Rocketing and Trading Up and how that impacts the many different products and services available to you and me.
Well, I also know that I’ve confused a lot of people with my Golden Egg…the item I rocket for. But I think that Ben Stein, of all people, will help clarify it for you right now. I came across an article he wrote titled The Luxury of Financial Security. Let me know what you think.
November 11th, 2008 at 5:53 pm
I couldn’t agree with you more. So many people, myself included more than I would like to admit, get caught up in today’s “image of success”, material things, bigger is better. Your Golden Egg simplifies it very well.