Sunglass Hut Assigns Creative Duties to Barefoot
January 3rd, 2003
Barefoot, one of the Midwest’s most dynamic young agencies, today announced it has been assigned creative duties by Sunglass Hut International. Billings were not disclosed.
“Barefoot presented a very creative and strategic response to our marketing assignment,” said Eric Anderson, associate vice-president, marketing. “Their team thoroughly understood the Sunglass Hut consumer experience, which resulted in fresh, focused marketing for helping us meet our aggressive business objectives.”
Barefoot founder and executive creative director Doug Worple said, “We’re excited to be associated with the world’s leading retailer of sunglasses. We believe this is a good fit, both between our cultures and the passion we share for business-building advertising. The chemistry was obvious from the initial meeting and that shared energy will result in work that will help Sunglass Hut move the needle.”
About Sunglass Hut: Sunglass Hut International is recognized as a leader in specialty niche retailing, with over 1,400 locations in North America. Located in a wide variety of high-traffic shopping and tourist destinations, Sunglass Hut offer consumers the latest branded products at competitive prices along with outstanding customer service. Additional information about products, locations and corporate news is available at www.sunglasshut.com.
