press

Barefoot launched a new website today, one that highlights the firm’s new positioning: marketing brands for which people “rocket” or “trade up.” It’s all neatly summed up and illustrated on the firm’s new site (thinkbarefoot.com) as well as in the firm’s new trademarked tagline: Marketing the Pursuit of Happiness®.

“Each and every consumer finds happiness in a particular category, and will spend, in relative terms, a disproportionate amount of their income on that category,” explained Doug Worple, the firm’s founding partner and chief creative officer. “The category may be sports, fashion, food and entertainment, virtually anything. Our aim is to serve brands in those categories that people really jones for and, along the way, make our clients—and their consumers—as happy as possible.”

The new website features an articulation of the firm’s new positioning, as well as icons of the many different categories Barefoot’s own employees rocket for, a list that ranges from cars and comic books to food and fashion.

Visitors will also find a creative showcase of 16 diverse campaigns, including those for a high-end home laundry service, a fashion accessory and sports equipment.

The site also includes a blog in which the firm’s partners and employees will share their points of view on research insights, agency and industry news and the firm’s culture.

“We aim to make our site one that is always fresh and provides new and repeat visitors something to ponder,” said Worple.