projects

Interactive

Cleaning up a messy situation

Dawn

With its well-known grease fighting abilities, Dawn dishwashing detergent has long been used to clean birds and mammals affected by oil spills. With plans to continue helping environmental groups dedicated to animals in peril, Dawn asked Barefoot to create a website that would engage a million consumers in the effort to keep oil from fouling our environment.

Barefoot created an interactive site with a focus on the positive impact any one person can easily choose to make. The centerpiece of the site is a "create your own flock" feature in which visitors can start their own virtual animal communities and invite their friends to join in.

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