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projects

Print + Outdoor + Broadcast

Introducing an established brand to new markets

Del Monte

Del Monte was looking to increase awareness of their newly purchased brand of broth: College Inn. The brand already had huge awareness in the North East, where it's heritage as a long-standing and popular brand was well established. Del Monte enlisted Barefoot to help situate the brand in new regions of the country.

Barefoot created a print and television campaign to introduce the brand to new customers by playing up the brand's heritage. Positioning it as a part of historic family recipes that have been passed down for generations, the campaign portrayed College Inn as a vital ingredient to homemade flavor and family traditions.