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projects

Identity + Collateral + Point of Purchase

Biggger than a cigar box

Donna Diego

Donna Diego was a small design shop that transformed old cigar boxes into purses, which were then sold exclusively in a few high-end boutiques in the United States, Virgin Islands and Canada. But when they came to Barefoot, they were not yet Donna Diego. They were in search of a name, an identity and some awareness among those who trade up for fashionable accessories.

Barefoot developed a name and look that felt as unique and high-end as the products themselves. From there, a National ADDY® Award-winning campaign was created that spoke to the history of the cigar boxes—and to the exclusivity of owning original handmade products.