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projects

Print + Outdoor + Broadcast

Where quirky meets sugary

Mentos

Mentos is a popular candy that was looking to increase their presence in the U.S. with a variety of new products such as Mentos in a Box and Breathmakers. They turned to Barefoot to help them promote their new products while maintaining a brand character that has made them a pop culture icon.

Barefoot created TV spots and print ads that built upon the quirky nature of Mentos, while speaking to the unique attributes of each new product. With the help of targeted media buys, Barefoot created a fun, off-center campaign—just what people expect from Mentos. The work was well reviewed by Barbara Lippert of Adweek.