projects

Outdoor + Collateral + Broadcast

A not-so-relaxing day at the pool

The Beach

The premier water park in Cincinnati found itself facing consecutive years of double-digit declines in attendance. Barefoot was called into help and ultimately suggested that The Beach was working off the wrong strategy. The Beach had been pitching themselves as tropical paradise where adults could float and relax. Truth was, it was the teens who influenced the decision to go to The Beach, not the adults. Where the teens went, parents followed.

To capitalize on this fact, Barefoot created TV spots and collateral materials with the tag line: "Wet yourself." After all, teens don't want to float and relax, they want to have an active, exciting time. The campaign focused on the exhilarating adventures awaiting those who visited—regardless of age.

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• 700 W Pete Rose Way
• Cincinnati, OH 45203
• T 513.861.3668
• F 513.487.6855
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