Barefoot color rocket ship and stars

Untied to convention

Barefoot’s story starts like many Cincinnati stories: With a job at Procter & Gamble. But that’s where it stops.  


Barefoot founder Doug Worple first found his footing at P&G, where he started out as a financial analyst and then made the switch to brand management to tap into the right side of his brain. But that didn’t quite scratch the itch. It was time to remove his dress shoes and take the leap into creative entrepreneurship.

Barefoot color rocket ship and stars
Doug Worple, founder of Barefoot, a brand experience agency, sitting next to his dog

Doug Worple and his dog, Addy, with a Cincinnati ADDYs Judge’s Choice Award that Barefoot won in 2000. 

In 1994, Doug founded an unconventional marketing and advertising agency with an unconventional name inspired by a poem: 

I have had my moments.   

If I had to live my life over again,   

I would have more of them.   

Just moments, one after another,   

instead of living years ahead of each day.   

I would start going barefoot earlier in the spring   

and stay that way later in the fall. 

At the dawn of the digital age, Doug saw the potential in the power of a moment — in using both art and science to reach people with the right message in the right place at the right time. Barefoot’s data-driven, cutting-edge creative garnered international attention and accolades and led to its acquisition by Proximity Worldwide, where Doug served as global CEO and later chairman.  


Today, the spirit on which Barefoot was founded lives on. As a brand experience agency within the Omnicom holding company, we’re still activating the power of a moment to solve business problems through a deep knowledge of audiences, a thorough understanding of data and world-class creative ideas. 


As for Doug? He’s still defying conventions as the Chief Growth Officer (pun intended) of a farm in the Green Mountains of Vermont that produces organic maple syrup, honey, fruit and more. And you can bet he’s still not wearing dress shoes.  

Barefoot get to know us - meet our leadership team banner

Kristen Hitch


Amy Austin


James Trumble


Danielle Aldrich


Margarita Fitzpatrick


Heather Salvucci


Andrew Carlson


Erin Miller


headshot of Kristen Houston

Kristen Hitch


Kristen’s client-side and agency-side backgroundhave given her a unique and integrated view of brand-building across industry sectors. Her focus is on uniting data, media, strategy, experience design and technology practices to create unmissable and meaningful brand experiences. She has worked on brands including Procter & Gamble, ExxonMobil, Raytheon Technologies, Bayer, Mars, AT&T, Visa, Gallup and Cincinnati Children’s Hospital.​ 

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Amy Austin

Chief Operations Officer

Amy is a highly innovative executive leader and adviser with 20+ years of experience in strategic business operations, client operations, financial management, program management and commercial production. As Barefoot’s operations leader, she is responsible for transforming the agency’s operating model and optimizing existing business processes for client success, sustained growth and financial performance. Having partnered with Fortune 500 clients including Microsoft, Procter & Gamble, The J.M. Smucker Co., Mars, Bayer, Ford and Conagra Brands, Amy ensures Barefoot’s operations are laserfocused on delivering value through business solutions that drive the best outcomes for both Barefoot and its clients. 

James Trumble

James Trumble

Chief Strategy Officer

James is a human-centered problem solver and experience strategist. As a product-designer-turned-brand strategist, James lives at the intersection of design thinking and brand to inform, inspire and design human experiences. James has over 20 years of experience doing strategy and design work across disciplines and categories where he has helped his client teams navigate today’s business challenges through the lens of tomorrow’s landscape — leading to experiences that deliver incremental value for their consumers and their businesses.

James graduated from the Center for Creative Studies in Detroit with a BFA in Industrial Design, holds 10 design and utility patents, and lives in northern Michigan with his wife, three kids and a lot of animals.
Danielle Aldrich

Danielle Aldrich

SVP of Business Development

Danielle has spent the past 26 years helping iconic brands achieve meteoric success. She has had the pleasure of working on some of marketing’s most famous success stories, including Burger King, Old Navy, Fruit of the Loom, American Airlines, Hotels.com, Domino’s Pizza and Mini Cooper. As an account leader, she has helped her clients win over 265 creative awards, including the coveted Cannes Lion Grand Prix and the Grand Effie. Danielle lives in Denver, Colorado, with her husband and rambunctious toddler son.

headshot of Margarita Fitzpatrick

Margarita Fitzpatrick

Chief Client Officer

Margarita is a global marketing leader with over 25 years of experience in advertising, consultancy, data and analytics, and CRM. She is passionate about customer-centricity and using data to create relevant experiences that nurture long-term customer value. Her capabilities include CRM, data and analytics, multicultural marketing, digital marketing and more working with Fortune 500 clients including Humana, Honda, Johnson & Johnson, Verizon, Procter & Gamble, Mars, Bayer and Nestlé. 

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Heather Salvucci,

VP, Finance

Heather brings more than a decade of agency finance experience to her role, including a blend of independent and holdingcompany agency experience. Heather leads all finance operations and has a team of three finance, accounting, accounts payable and accounts receivable staff to support her. ​​Heather has also played an instrumental role in quickly adapting financial operations to new protocols and in evolving operations and vendor management solutions in response to new capability development and rapid expansion (including media and media vendor operations).​​ Outside of Barefoot, Heather works as a nutritional/wellness coach. 

Andrew Carlson

Andrew Carlson

Chief Creative Officer

Andrew leads an ensemble creative department focused on delivering performance brand creative with precision and impossibly fast. Throughout his career he has focused on developing novel solutions for complex problems rooted in design and technology. He is passionate about team design and development and believes that the right people in the right environment can accomplish anything. His career has included assignments with BlackRock Financial, IBM, Microsoft, Whirlpool, Whole Foods, American Express, Goodyear, CVS, Stoli, Teledoc and Taco Bell, among many others.

His work has received top industry honors and been featured in FastCompany and CommArts. He has served on award juries for The ONE Show and Effie Awards, as a jury chair for the AIGA awards and has been highlighted by Ad Week magazine as a Mobile Innovator.
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Erin Miller

VP, People & Culture

Erin leads all aspects of people and culture at Barefoot, providing effective and relevant support for each element of an employee’s work journey to help create meaningful experiences at work. A Cincinnati native and graduate of Spelman College, an HBCU (Historically Black College and University) in Atlanta, Erin brings over 20 years of experience in multiple HR disciplines to Barefoot. Before joining the agency in 2022, Erin spent 17 years at the Cintas Corporation leading multiple HR teams at the corporate and national levels.​ Erin, her husband and their two sons enjoy go-kart racing, whitewater rafting, ziplining and attending sporting events.